NEW YORK: Tiffany & Co. is set to launch its its first comprehensive jewelry collection for men in October.
Tiffany is planning to attract millennials and pump up sales, which have been dampened by a decline in spending by international tourists.

Historically, Tiffany’s has offered classic men’s accessories like money clips, cuff links, rings and conservative jewelry. The New York-based luxury jeweler will still to carry those items, but now is adding more modern takes on men’s high-end jewelry.

The new men’s collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for men’s home furnishings and accessories like cocktail shakers, ice tongs and beer mugs.

(Agencies)