POKHARA: The majestic Machhapuchhre peak is glowing in the autumn skies, yet the tourist city of Pokhara looks deserted.
This is usually the peak season for visitors drawn to lakes, mountain ranges, and natural beauty, but the city is waiting for tourists.
According to Hotel Association chair Laxman Subedi, occupancy that normally reaches 70–80 percent during this season has dropped to just 15–20 percent. Around 40 percent of bookings were canceled in September alone.
Subedi said that preliminary estimates indicate significant impact not only on major hotels but also on medium and small hotels, restaurants, travel agencies, and businesses linked directly or indirectly with tourism. Losses are estimated at about Rs 2.5 billion.
Pokhara’s tourism sector carries an investment worth Rs 800 billion and provides employment to nearly 15,000 people.
Gopi Bahadur Bhattarai, coordinator of Visit Pokhara Year 2025, said the recent crisis has sent a negative message internationally. “It is important that Nepal Tourism Board and related agencies spread the message that Nepal remains a safe destination,” he said.
Meanwhile, the Nepal Tourism Board has launched the hashtag campaign #IamInNepalNow, sharing real-time stories on social media to promote Nepal as a safe tourist destination.
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