KATHMANDU: Mahindra & Mahindra Ltd., pioneers of the SUV segment in Nepal, unveiled its much-awaited SUV, the ‘All-New Scorpio-N’. Combining performance, technology, capability and innovation, the All-New Scorpio-N packs an immersive, cutting-edge driving experience while keeping alive the rich legacy of Mahindra’s Authentic SUV DNA.
The All-New Scorpio-N has been designed to redefine the D-segment SUV category with its dominating presence, head-turning design, commanding driving position and well-appointed, interiors, a statement issued by the company here said.
Moreover, making good on its Authentic SUV promise, it delivers high on performance and adventure capabilities for a thrilling driving experience.
The introduction of the All-New Scorpio-N also marks the unveiling of Mahindra’s new visual identity, with a brand-new logo to differentiate the company’s SUV portfolio.
Characterized by the ‘Twin Peaks’ logo, this represents the bold new direction Mahindra has embarked on with new-age products that have been designed to deliver a new-age ownership experience, according to the statement.
Designed at Pininfarina, Italy and Mahindra India Design Studio (MIDS), Mumbai and engineered by the teams at Mahindra Research Valley (MRV) near Chennai and Mahindra North American Technical Center (MNATC) in USA, and manufactured at the state-of-the-art world-class facility at Chakan, Pune, the All-New Scorpio-N is truly a global product.
Speaking on the announcement, Veejay Nakra, President, Automotive Division, M&M Ltd. said, “We are happy to have simultaneously unveiled the all-new Scorpio-N in South Africa and Nepal alongside India. Scorpio-N is the first of the series of SUVs planned in Nepal in this year, also the first SUV that will carry the new twin peaks logo.”
Nakra said that the new brand identity is in tune with Mahindra’s focus to be the makers of sophisticated and authentic SUVs.
“It heralds a strategic shift across our SUV portfolio, where we are putting the building blocks in place for a new world with a range of authentic SUVs,” he added.
Likewise, Cabinet Shrestha, MD, Agni Group, said, “Agni Incorporated is proud of our association with Mahindra, which goes back over three decades, and are looking forward to delighting customers with the Scorpio’s new avatar.”
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