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Facebook changes its name to Meta in major rebrand



CALIFORNIA: Facebook has changed its corporate name to Meta as part of a major rebrand, BBC reports.

The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas like virtual reality (VR), it said.

The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them, according to BBC.

The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

Frances Haugen has accused the company of putting “profits over safety”.

Facebook chief Mark Zuckerberg announced the new name as he unveiled plans to build a “metaverse” – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.

He said the existing brand could not “possibly represent everything that we’re doing today, let alone in the future”, and needed to change.

(With inputs from BBC)

Publish Date : 29 October 2021 07:33 AM

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