Constant technological innovation and evolving consumer preferences are the twin forces driving the smartphone market today across the globe. With advancements in battery capacity, audio quality, processing power, and camera technology, mobile phones have evolved from mere hand-held voice communication devices to personal accessories and gadgets.

The smartphones of today do a lot more than just calling or functioning as alarm clocks. They provide customers with personalized experiences based on their demands and preferences.

Smartphone manufacturers are visualizing what their customers demand – be it a massive battery, long-lasting performance, super quality camera- they are always anticipating the customers’ needs to stay ahead in the competitive mobile phone environment. Most importantly, smartphones nowadays are being developed to realize the true potential of 5G and next-generation technologies while staying true to its potential of customer-centric innovation and design.

As a global and future-ready brand, vivo is a trendsetter and leading product-driven technology company, with its core business focusing on smart devices and intelligent services. vivo has continually positioned itself as an innovative brand that has focused on providing some very notable firsts – from the world’s thinnest smartphone to the In-Display Fingerprint Scanner and Pop-Up Camera.

Transforming the consumers’ lifestyle with sophisticated mobile-first technologies, vivo is committed to connecting users around the globe, through the design of exciting and innovative smartphones and companion devices, as well as services that integrate technology and design thinking in unique and creative ways.

User experience has always been at the core of vivo smartphones, even if it is for something as small as quickly and effortlessly unlocking smartphones. vivo made unlocking smartphones cooler than ever by introducing the world’s first in-display fingerprint scanning technology back in 2018- now in various smartphones in its premium V series. It introduced an innovative and convenient way of fingerprint authentication and paved the way for seamless smartphone unlocking trends.

Many vivo smartphones in the Y series are cleverly designed to adapt to daily phone use and have a Side Mounted Fingerprint scanner to make unlocking instantaneous and intuitive. Besides fingerprint authentication, the Face Wake technology implemented in Y series smartphones provides yet another convenient way of unlocking your phones in a split second.

Cameras in smartphones have also progressed rapidly over the past years, and vivo has been pushing boundaries ever since and delivering phones with industry-best camera technology. For the longest time, the megapixel count of a camera was considered a direct indicator of its quality. Now, smartphone manufacturers are increasingly bringing in the latest camera technologies and powerful optic sensors to elevate one’s photography experience.

With AI-powered quad and triple-camera setups with multiple shooting modes in the Y series, vivo offers advanced camera features to users from all walks of life looking to buy smartphones at desirable price ranges. vivo recently broke new boundaries with the latest premium V series packed with many industry-leading camera features. vivo understood that taking selfies, making short videos, and capturing personal moments is the most sought-after requirement of users from their hand-held devices.

With the introduction of V20, vivo launched not just one of the sleekest and thinnest phones but also offered consumers an industry-leading technology– Eye autofocus feature to redefine front camera capabilities forever. For photography lovers and content creators, vivo V20 series also offered many unique modes such as dual-view video mode, ultra-stable video, super night mode, slow-motion video feature, and many other shooting modes to power their creativity and skills.

The design game of vivo smartphones is stronger than ever. Recent launches such as the V20 series represent the young and vibrant lifestyles of today’s smartphone users. Notable to mention that V20 series smartphones flaunt an AG matte glass design for a matte finish and finger-print resistance. vivo smartphones are intricately designed with striking colour schemes to complement the lifestyles of the youth.

Further strengthening its commitment to enhancing mobile photography, vivo recently announced a long-term strategic partnership with ZEISS to reinvent mobile imaging technology. With 380 million users worldwide, vivo understands that the mobile photography experience is critical for millennial consumers and therefore, will set up the vivo ZEISS Imaging Lab– a joint R&D program to innovate mobile imaging technology. Under the strategic collaboration, vivo and ZEISS will co-engineer an imaging system for vivo’s upcoming flagship smartphones.

vivo smartphones are also equipped with long battery life supported with vivo industry-leading fast charging technology to power users’ experience with uninterrupted smartphone usage, be it indoors or outdoors. It does not matter if you are a traveler or a college goer, or a professional photographer, vivo has something to offer everyone.

Always guided by the Benfen philosophy, vivo believes in doing the right thing and doing it right. In line with the same, vivo has always focused on consumer satisfaction more than sales figures and has thus built a trustworthy relationship with consumers. As a youth-oriented brand, vivo has strived to offer innovative smartphones based on the consumer needs with deep market research in the backdrop. vivo will continue to bring in meaningful innovation and look forward to accomplishing many more milestones for a better tomorrow.