KATHMANDU: Social networking giant Facebook has decided to tag potentially harmful posts after boycotts widened.

The more hands-on approach comes as the social media firm is under pressure to improve how it moderates the content on its platform, including posts by US President Donald Trump.

More than 90 advertisers have joined a boycott of the site.

Consumer goods giant Unilever on Friday added its name to the list, citing a “polarized election period” in the US.

The maker of Dove soap and Ben & Jerry’s ice cream said it would halt Twitter, Facebook and Instagram advertising in the US “at least” through 2020.

“Continuing to advertise on these platforms at this time would not add value to people and society,” it said. “We will revisit our current position if necessary.”

In a speech on Friday, Facebook boss Mark Zuckerberg defended the firm’s record of taking down hate speech.

He pointed to a European Commission report this month that found Facebook removed 86% of hate speech last year, up from 82.6%.

(With input from Agencies)