CALIFORNIA: Sir Jony Ive, the Briton who over two decades helped turn Apple into the world’s most valuable company, is leaving to start his own project.

Sir Jonathan, designer of the iMac, iPod and iPhone, leaves later this year to start a creative firm, LoveFrom, with Apple as its first client.

“This just seems like a natural and gentle time to make this change,” he said.

Apple boss Tim Cook said his “role in Apple’s revival cannot be overstated”.

But the departure comes at a time of wider change at the tech giant. Retail chief Angela Ahrendts left in April and investors have been worried about falling iPhone sales.

Sir Jonathan said in a statement: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.”

(Agencies)