SAN FRANCISCO: Google is reportedly interested in purchasing US-based social video app Firework that lets users share short videos like Chinese player TikTok.

According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”.

Based in Redwood City, California, Firework that entered India last month was valued at more than $100 million in a fundraising round earlier this year. TikTok’s parent, Beijing-based ByteDance, is valued at around $75 billion.

Firework is part of a suite of apps created by Loop Now Technologies, a start-up that focuses on next-generation consumer mobile applications.

(Agencies)