KATHMANDU: Hansraj Hulaschand & Co. Pvt. Ltd., the authorized distributor of Bajaj motorcycles in Nepal, has launched its Dashain campaign, “Bajaj Game of Power – Khelne Ho?”
The campaign includes promotional rewards for motorcycle buyers, a digital racing game and opportunities for selected participants to meet sports personalities.
Customers purchasing a Bajaj motorcycle during the Dashain festive period will be eligible for prizes worth up to Rs. 1 lakh. The company has also announced additional rewards, including smartwatches, autographed merchandise and Bajaj gifts.
As part of the campaign, selected winners will get an opportunity to meet Rabindra Dhant, Sanjan Gautam, also known as Cr7 Horaaa, and cricketer Dipendra Singh Airee.
The company has also introduced the “Pulsar Racing Game,” a digital racing game in which participants can select an avatar representing their preferred champion and compete on a virtual track. Participants completing the race in the shortest time and other top performers will receive autographed T-shirts, champion merchandise and Bajaj gifts.
Another component of the campaign, the “Show Your Power” challenge, invites riders and motorcycle enthusiasts to showcase their strength, fitness and interest in Pulsar through creative content. Selected winners will also have an opportunity to meet the participating champions.
The company said the campaign includes activities aimed particularly at young riders and is intended to increase engagement through digital platforms.
Abhimanyu Golchha, Director of Golchha Group, said the campaign was designed to offer customers an experience beyond the purchase of a motorcycle during the festive season.
“Dashain is a time of renewed energy and festive spirit. With that in mind, we designed ‘Game of Power’ to give our customers a fresh experience,” Golchha said.
The campaign combines purchase-based rewards with digital competitions and opportunities for interaction with sports personalities during the Dashain period.
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