KATHMANDU: Bajaj has appointed Rabindra Dhant as the brand ambassador for its popular Pulsar NS series.
According to the company, the partnership with Dhant, known for his strength, speed and confidence, aims to further reinforce the performance-focused identity of the Pulsar NS series.
Based on the concept “Raw Power Meets Raw Power,” the partnership highlights the similarities between Dhant’s personality and the aggressive performance of the Pulsar NS. The company said Dhant’s strength, speed and powerful personality align with the power, performance and muscular streetfighter design of the Pulsar NS.
Bajaj has positioned the Pulsar as a motorcycle known for its power, performance and aggressive riding character. Through its partnership with Dhant, the company aims to communicate this identity more effectively while strengthening the brand’s connection with young riders and performance-oriented motorcycle enthusiasts.
Dhant will feature in various Pulsar NS brand communications, campaigns and consumer engagement activities. Through these initiatives, the company will highlight not only the features and technical aspects of Pulsar motorcycles but also their power, confidence, performance and bold character.
According to Bajaj, the partnership brings together two distinct identities through a shared spirit of power and performance, which the company believes will further strengthen and differentiate the Pulsar brand personality.
Customers can follow Bajaj Nepal’s official social media channels and other communication platforms for upcoming campaigns and content featuring Pulsar and Dhant. For more information about Pulsar motorcycles, customers can also contact their nearest Bajaj showroom.
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