NEW DELHI: The International Cricket Council revealed that India vs Pakistan T20 World Cup Super 12 match in Dubai set a new record for the most views with 15.9 billion minutes in India alone, India Today reported.
The tournament garnered a record viewership of 167 million as nearly 10,000 hours of live coverage was offered across TV and digital platforms in 200 countries, it said.
The match between India and Pakistan proved to be a one-sided affair but that didn’t deter the fans from it as they consumed 15.9 billion minutes on the Star India Network, surpassing the previous high of the India vs West Indies semi-final match from the 2016 edition of the ICC event held in India, the game’s governing body said.
The overall TV consumption for the full tournament in India was recorded at 112 billion minutes, despite India’s early exit from the tournament.
“We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20 cricket to attract a huge audience across the globe on linear and digital platforms,” ICC CEO Geoff Allardice said in a release.
“It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”
(With inputs from India Today)
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