Coca-Cola partners with Viber for new and interactive Coke and Meals Lens


November 16, 2021


Coca-Cola partners with Viber for new and interactive Coke and Meals Lens

KATHMANDU: Coca-Cola Nepal in collaboration with Rakuten Viber has launched the Coca-Cola augmented reality (AR) Viber lens called the Food Randomizer under the theme of Coke and Meals.

Over 10 million Viber users in Nepal will be able to enjoy the fun filter where they can playfully ask their friends, colleagues, or family to get them a popular combination of Coke and a meal.

The filter works by randomly generating popular Coke and Meals Combos in Nepal such as Coke and Momos, Coke and Pizza, Coke and Chowmein, etc. Once the generator stops at a Coke and Meal combo, the user can save the lens and send it to their friends, work colleagues, or family asking them to buy the combo for the user.

Additionally, the filter also allows users to put their faces on the filter.

The AR lens was virtually launched during the “Rakuten Viber X Coca-Cola: Strategic Partnership” press conference held today where media along with Viber and Coca-Cola stakeholders were among the attendees.

This ambitious collaboration between Rakuten Viber and Coca-Cola aims to bring exciting features to the Nepali users of Viber.

“We’re very excited to partner with Coca-Cola and introduce this fun, technology-driven way to enjoy different food pairings with family and friends. The Coke and Meals Viber Lens is just one of our many initiatives to make connecting with loved ones even more engaging and unique. We can’t wait to see how many moments of laughter and joy it will bring for our Nepal market,” says David Tse, Senior Director of Viber.

Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “Coca-Cola makes the joy of shared food moments and togetherness special. The new Coke and Meals Viber lens is our attempt to spark fun conversations especially amongst the youths of Nepal and to celebrate Coke and Meal Moments. We hope consumers will be excited to use the Viber lens and will enjoy sharing it with friends and family.”

Link to Coke and Meals Viber Lens: https://vb.me/cokeandmeals