Image for representation. (File photo/Reuters)
SAN FRANCISCO: Stung by the Cambridge Analytica scandal, Facebook has filed a federal lawsuit in California court against New Jersey-based data analytics firm OneAudience for secretly harvesting its users’ data.
According to the lawsuit, OneAudience improperly accessed and collected user data from Facebook and other social media companies by paying App developers to install a malicious Software Development Kit (SDK) in their apps.
“After a user installed one of these apps on their device, the malicious SDK enabled OneAudience to collect information about the user from their device and their Facebook, Google, or Twitter accounts, in instances where the user logged into the app using those accounts,” read the lawsuit.
Security researchers first flagged OneAudience’s behavior to Facebook as part of its data abuse bounty program.
Facebook, and other affected companies, then took enforcement measures against OneAudience.
“Facebook’s measures included disabling apps, sending the company a cease and desist letter, and requesting their participation in an audit, as required by our policies. OneAudience declined to cooperate,” said Jessica Romero, Director of Platform Enforcement and Litigation.
“This is the latest in our efforts to protect people and increase accountability of those who abuse the technology industry and users,” she added.
(With inputs from agencies)